Review of PR in Your Pajamas
Overview of PR in Your Pajamas
PR in Your Pajamas is a PR blog run by Elena Verlee, an entrepreneur, with a specific focus on educating entrepreneurs and small businesses on various “How to” public relations topics. This blog has received recognition from PR Web listing PR in Your Pajamas among the “25 Essential PR Blogs You Should be Reading”, InkyBee Software listed it as number eight in the “World’s Best PR Blogs” and Cision ranked it number fifteen in the “Top 50 Marketing Blogs in North America”.
Verlee posts regularly on her blog, although not necessarily on a weekly basis. She includes posts on topics such as the evolution of social media, PR professionals’ role as storytellers, as well as posts on behalf of companies such as Visa Business, to name a few of her most recent topics. In addition to the blog posts, there is a section labeled, “New Here?” which leads to eight subtopics to help get one started in the world of PR. Each section has at least three hyperlinks to post on advice. For example there are links to advice on creating a media list, writing a media pitch, and preparing for a media interview. Some of the other sections of PR in Your
Pajamas include a brief “About” Verlee, testimonials about Verlee’s expertise and she offers her professional information and a variety of options for obtaining her services. There is also a section that appears on every page asking for first names and email addresses to subscribe to the blog with the incentive of learning “how to pitch our story and the 5 Keys to getting more PR” for free once subscribed.
Using PR in Your Pajamas for Media Relations
Verlee’s advice to new comers to her blog includes two sections dedicated to Media Relations and writing a media pitch. Among her posts, she gives tips on how to write a media pitch in three paragraphs, her four types of headlines to get media attention as well as helpful questions to ask when writing a media pitch. She includes a section on how to prepare for a media interview, which is relevant to our class as we prepare for final presentations. Her suggestions at first glance seem to be fairly obvious questions and thoughts a PR professional should consider when writing a pitch, or preparing for an interview, etc, however for a person just starting in the PR industry, her lists are detailed and help keep the focus on what is essential to know.
There is also a section on “What to do when you piss people off (aka Getting Bad Press)” which I think is useful because it goes a step beyond the typical blog post about how to not get bad press. In reality there is always the chance something might go awry and having advice on what to do next is key. There is also advice on how to build a media list, and since we worked on building our own earlier this quarter, I was interested to read her tips on the subject. Verlee’s style of blog posts is short and to the point, which is effective in conveying her points quickly to busy and easily distracted Internet readers. I like this style of writing except when I was reading about building a media list because I found her advice to be limited. What I took away from her advice is that over the course of one year I should be observing what I read, followed by what my customers read, noting what writer is likely to feature a story for me and by the end of the year I should have a list of over fifty contacts. However, what happens if I don’t have a year to build my media list? In the long term, I like this advice, but for instance, I could not really use her method for class.
My critiques for making this blog better would focus primarily on esthetic appeal. Her web design is blue, dark gray and white. The font is nothing special and only the graphics or images pop on the different pages. Her links in the “New here?” sections are all the type of hyperlinks that can be found in word documents. Her information is solid but her design is boring and does not entice me to want to read further. I would also incorporate more about this idea of “PR in Your Pajamas” because besides this being the title of the blog, there is one photo of Verlee in her pajamas at her desk with the caption, “She really does work in her pajamas”. I was initially interested in this blog because of its name and I would have liked to see her incorporate or connect her blog posts with the name. Verlee may have great advice nuzzled into her blog, but if the blog name does not connect with her personality or readers become bored by the design, her tips might go unnoticed.
- Jocelyn Finley